The social media era has given the word "Status" a twisted reputation but "Status" has been at the core of human DNA from the beginning of time. Whether that means getting promoted at work, opening your own business, or hitting a PR in the gym, we all have the desire to compete, the desire to win. We want our clothing brand to be a reminder to our customers to strive to be their best every single day because in the end, you get 1 life, make the most of it.